Refracted Aspect Collective

Why we exist

We wanted to help more than one business at a time. We were tired of watching good plans get killed by indecision, so we built a business that brings clarity, alignment, and momentum to companies ready to move.

We’re teachers at heart. We love giving people the tools, knowledge, and confidence to build something better. Our vision is simple: run a successful consultancy that helps businesses operate with intention by replacing reactivity with strategy, dysfunction with alignment, and surface fixes with lasting results.

We see things differently.

The name reflects how we think and how we work. We bring fresh perspective to every business we support, examining challenges from angles others overlook and finding clarity where most see noise.

To you, it means working with a partner who sees what you can’t, challenges your assumptions, and helps you move forward with confidence.

How we show up.

Be authentic

No spin, no smoke. You get straight advice, grounded leadership, and the real us every time.

Act with integrity

We follow through on what we say. Accountability, transparency, and zero excuses.

Keep growing

We're relentless about improvement for your business and ours. Learning fuels better outcomes.

Create impact

We're here to move the needle, not check boxes. Every engagement drives meaningful change.

Raise the bar

We set high standards, then exceed them. Average results don't cut it.

Different lenses. Stronger solutions.

We see the world through different lenses, and that’s our strength. Our varied experiences and perspectives push us to consider challenges from every angle. We question, test, and refine ideas together, always arriving at stronger solutions than either of us could alone.

$Ewan, CEO and co-founder of Refracted Aspect Collective$

CEO and Co-founder

Ewan

I’m Ewan, CEO and co-founder of Refracted Aspect Collective. I’ve spent years in strategic sales, marketing, leadership, and operations, with a background that spans special forces, business coaching, and consulting. I thrive on solving complex problems and guiding teams to clarity and action.

I help businesses trade chaos for control through a fractional C-suite that ends guesswork and grind. With data-driven strategy and straight-up leadership, I bring clarity, momentum, and practical execution to the parts of the business that matter most.

I’ve built and sold businesses, advised high-growth companies, and worked with clients across the shooting, hunting and outdoor trades, defence, professional services, IT, manufacturing, retail, CPG/FMCG, and media. Whether it’s navigating complexity or leading a turnaround, I’ve been inside businesses just like yours: aligning leadership, fixing operations, and building companies that actually work.

My execution is backed by academic rigour: an MBA, a Bachelor of Science in Psychology, and a Master’s in Criminology and Criminal Justice. I’ve run point on special operations teams, closed multi-million dollar deals, and helped businesses grow by over 600% year-on-year.

What I do best

Fractional leadership (CMO / CRO / COO) with strategic oversight and hands-on execution
Growth strategy that aligns marketing, sales, and operations around clear priorities
Business consulting that diagnoses fast, fixes what matters, and builds lasting systems
Coaching that builds confident leaders through clarity, accountability, and emotional intelligence
SEO, content, and web strategy that drive visibility, leads, and long-term growth

$Melissa, COO and co-founder of Refracted Aspect Collective$

COO and Co-founder

Melissa

I’m Melissa, COO and co-founder of Refracted Aspect Collective. I’m a calm, analytical, and results-driven consultant with a background in engineering, finance, and operations. I bring structure to complexity, clarity to chaos, and balance to teams under pressure. With a natural eye for detail and a pragmatic mindset, I thrive where financial and operational alignment is critical.

I’ve led major projects across North America and Australia in IT, banking and finance, real estate, mining, transport, and manufacturing. I’m often brought into underperforming projects, distressed businesses, or misaligned teams, particularly where internal friction is impacting delivery and client outcomes.

I once helped steer a business away from collapse by restoring operational and financial control in just six weeks.

I studied Mechanical Engineering and hold a Certified Project Officer (CPO) credential, plus formal education in accounting, data analytics, and sustainability.

What I do best

Financial and operational strategy that delivers clarity, structure, and control
Hands-on troubleshooting of workflows, systems, and team structures to resolve root-cause issues
Project management that turns complex plans into achievable actions
Systems implementation that reduces friction and supports sustainable growth

We start with strategy, not tactics.

Every engagement begins by understanding where the business is today and where it needs to go. Through our Smart Start model and DTM’s Strategy First approach, we diagnose what’s broken, cut through the noise, and build the plan to fix it.

From there, we guide implementation in a way that’s flexible, collaborative, and grounded in results. We embed with your team, working alongside you to align leadership, support decision-making, and create the conditions for meaningful change.

We believe in authentic leadership and extreme ownership. We’re honest about what’s working, what needs to change, and we hold ourselves accountable for the impact we create.

You get a strategic partner who sees your business clearly, challenges you when needed, and helps you build something that works now and into the future.

Ready to strategize, align, and lead with intention.

We do our best work with businesses ready to strategize, align, and lead with intention. If you’re looking to gain clarity, strengthen your leadership, and move forward with confidence, we’re your people.

We work across industries: shooting, hunting and outdoor trades, defence, professional services, IT, manufacturing, retail, CPG/FMCG, media, pharmaceuticals, banking and finance, real estate, mining, and transport. The industry matters less than your mindset. You value strategy, welcome collaboration, and want real progress.

We bring clarity and leadership. You bring the drive. Together, we solve the right problems and build a business that moves forward with intention.

What’s next?

We built Refracted Aspect because capable business owners were drowning in noise, complexity, and advice that breaks when it matters. If that’s what you’re looking to fix, let’s talk. Book a 45-minute Discovery Call. No pitch, just a straight conversation about what’s working, what’s broken, and how to fix it.

Book a Discovery Call