Fractional sales, marketing, and operations leadership — without the full-time overhead. | +1 (780) 860-1782
Fractional sales, marketing, and operations leadership — without the full-time overhead. | +1 (780) 860-1782
Mayhem was about 7 months old when he taught me what happens when you don't assess risk properly. We were heading out for a training session at the local dog park, just as dusk was falling, because we knew it would be empty. It's the only time we'd typically take him there. Nothing demanding was planned; I just wanted to [...]
Moving a 350kg safe turned into something bigger: a crash course in strategy when everything goes sideways. The plan was solid. The guy with the truck and forklift was lined up. Professional help for a professional problem—moving a 350kg gun safe without requiring reconstructive spinal surgery. Then he got COVID.
Lithgow Arms was sitting on millions of dollars' worth of civilian rifles. Production kept running, inventory kept building, and the civilian rifle business was making zero profit while being propped up by other areas of the business. The problem was easy to identify, but the solution wasn't.
Your ammo outperforms premium brands, but your packaging looks like a gas station souvenir. That was the problem I had to solve inside Australian Munitions. Their Australian Outback brand was choking their export growth. They had world-class ammunition wrapped in cartoon packaging. Premium performance at premium prices, but nobody believed it because the brand looked gimmicky.
AI-generated content is killing your brand, burning your budget, and breaking the relationships you've worked years to build. ChatGPT hit 800 million weekly users in 2025, doubling from 400 million just months earlier. 78% of organizations now use AI in at least one business function, up from 55% just a year earlier. 71% of organizations adopted generative AI by mid-2024, jumping from 33% in 2023.
We were stuck in a rewrite hellscape of our own creation. Every draft took too long. Every revision chipped away at time, energy, and trust. The ideas weren’t the problem; the system behind them was. We needed a way to move fast without losing clarity and to produce strong content without carrying the weight of every word in our heads. So we built a voice execution system.
Three weeks into building Refracted Aspect Collective, I’d already mapped out a 90-day game plan. Not because a workbook said to. Not because some framework required it. But because this business—this shot at doing it right, on my terms, has to work.
A research paper that examines how Rheinmetall could integrate Design for Sustainability principles with indigenous knowledge and gender diversity to meet the United Nations’ Sustainable Development Goals. It highlights key challenges and opportunities in fostering a more inclusive and sustainable future within the automotive and defence sectors.
An short, academic paper that completes a top level assessment of sustainability goals as they relate to Rheinmetall, with a full reference list.
