Fractional C-Suite Leadership for Small & Medium Businesses
You need clarity, alignment, and leadership that moves the needle.
Our fractional C-suite model plugs experienced executives into your business without the full-time overhead.
We bring the strategy, systems, and structure that create lasting momentum whether you’re stuck, scaling, or flying blind.
Who We Work With
You’re navigating change, managing competing priorities, or just feel like things aren’t clicking the way they should.
Fractional leadership could be the next best move if you’re:
- Facing internal friction or delivery challenges
- Struggling to align sales, marketing, ops, or finance
- Unsure how to prioritize or move forward with confidence
- Lacking clear leadership in one or more functional areas
We work with small and medium businesses across industries, at all stages. If we believe we can add value, we’ll say so. If we can’t, we’ll tell you that too.
What You Get
We embed at a strategic level — to lead, align, and execute. Expect:
- Clarity around direction and priorities
- Cross-functional alignment and accountability
- Systems and strategy that scale with you
- No empty promises. Just thoughtful strategy and tangible results
What You Get
We embed at a strategic level — to lead, align, and execute. Expect:
- Clarity around direction and priorities
- Cross-functional alignment and accountability
- Systems and strategy that scale with you
- No empty promises. Just thoughtful strategy and tangible results
Fractional Roles We Offer
Fractional CMO
Businesses need messaging that converts, leads that close, and marketing that drives revenue.
As a Duct Tape Marketing certified agency, we use the Strategy First approach to align your brand, campaigns, and growth goals into one clear plan. No guesswork, no scattered tactics.
We help you:
- Clarify your ideal client and value proposition
- Build a lead-generation engine that converts
- Align your brand with your business growth goals
We apply the proven Duct Tape Marketing framework and tailor it to your business. You get access to Ella AI (DTM Edition), our proprietary AI assistant trained on the full DTM methodology. We train your team to use it so they can execute with confidence long after we step back.
Fractional CMO
Businesses need messaging that converts, leads that close, and marketing that drives revenue.
As a Duct Tape Marketing certified agency, we use the Strategy First approach to align your brand, campaigns, and growth goals into one clear plan. No guesswork, no scattered tactics.
We help you:
- Clarify your ideal client and value proposition
- Build a lead-generation engine that converts
- Align your brand with your business growth goals
We apply the proven Duct Tape Marketing framework and tailor it to your business. You get access to Ella AI (DTM Edition), our proprietary AI assistant trained on the full DTM methodology. We train your team to use it so they can execute with confidence long after we step back.
Fractional CRO
Businesses need predictable revenue and a sales process that scales.
We take a strategic approach to building your revenue engine by aligning sales, marketing, systems, and people around clear goals and repeatable processes. Whether you’re building from the ground up or refining what’s already there, we bring structure, focus, and traction.
→ We helped close a deal worth $42M for a client in the defense industry— and built the systems that made it repeatable.
We help you:
- Design a strategic sales plan aligned with your marketing
- Build or refine your pipeline, process, and qualification framework
- Improve conversion rates and forecasting accuracy
- Integrate the right sales tools and governance to support scalable growth
Our goal is to build a sales function that runs without you and eventually without us. We embed capability, confidence, and clarity across your commercial team so they can own it long after we step back.
Fractional COO
Businesses break when delivery, operations, or internal processes fail behind the scenes.
We bring clarity, cohesion, and control to your operations by working across teams to reduce friction, resolve bottlenecks, and build systems that support sustainable growth. Our approach draws on proven frameworks like the Entrepreneurial Operating System (EOS), tailored to your business and leadership style.
We help you:
- Unblock operational bottlenecks and improve team accountability
- Build SOPs, governance, and systems that scale with you
- Align delivery, sales, and support functions for better outcomes
- Review your tech stack and improve efficiency through automation
We embed operational excellence, not become a permanent fixture. Our goal is to lift up your internal team, strengthen leadership capability, and scale back our involvement over time.
Fractional COO
Businesses break when delivery, operations, or internal processes fail behind the scenes.
We bring clarity, cohesion, and control to your operations by working across teams to reduce friction, resolve bottlenecks, and build systems that support sustainable growth. Our approach draws on proven frameworks like the Entrepreneurial Operating System (EOS), tailored to your business and leadership style.
We help you:
- Unblock operational bottlenecks and improve team accountability
- Build SOPs, governance, and systems that scale with you
- Align delivery, sales, and support functions for better outcomes
- Review your tech stack and improve efficiency through automation
We embed operational excellence, not become a permanent fixture. Our goal is to lift up your internal team, strengthen leadership capability, and scale back our involvement over time.
Fractional CFO
Businesses fly blind when they lack clarity around numbers and decision-making.
We bring financial clarity and strategic insight to help you understand your levers for growth, improve forward planning, and make confident, data-informed decisions. From day-to-day financial operations to investment strategy and capital planning, we turn financials into a source of strength.
→ We helped a manufacturing business avoid closure and stabilise within six weeks — buying time to trade back into the black.
We help you:
- Build robust forecasts, models, and financial reporting frameworks
- Align finance with your strategic goals and operational reality
- Improve pricing, margin, and cash flow visibility
- Prepare for capital expenditure, funding rounds, or M&A activity
We work with your existing tools—from Xero and Fathom to G-Accon, Google Sheets, and beyond—and tailor our approach to your stage of growth. As with all our fractional roles, the goal is to build capability within your business so you can scale confidently, with or without us.
Why Refracted Aspect Collective?
We’ve worked inside businesses like yours. We’ve aligned leadership, fixed broken operations, and built companies that actually function. Our team brings deep functional expertise and real-world leadership from special forces, enterprise sales, consulting, and finance.
We embed with your team, lead where it’s needed, and deliver results that stick.
Our Values
Be authentic. No spin, no smoke. You get straight advice, grounded leadership, and the real us every time.
Act with integrity. We follow through on what we say. Accountability, transparency, and zero excuses.
Keep growing. We’re relentless about improvement for your business and ours. Learning fuels better outcomes.
Create impact. We’re here to move the needle, not check boxes. Every engagement drives meaningful change.
Raise the bar. We set high standards, then exceed them. Average results don’t cut it.
What to Expect
We built Refracted Aspect because capable business owners were drowning in noise, complexity, and advice that breaks when it matters. We bring grounded strategy, embedded leadership, and real accountability.
If that’s what you’re looking for, let’s talk. Book a 45-minute Discovery Call. No pitch, just a straight conversation where we’ll explore what’s working, what’s not, and whether we’re the right partner for you.
If we are, we co-design a path forward that fits your needs; whether that’s a short-term strategic sprint, an ongoing leadership retainer, or something in between.
Let’s Get Clear on What’s Next
Whether you’re aiming for growth, structure, or breathing room, we’ll help you make it happen.
Who We Are
We see the world through different lenses — and that’s our superpower. Our varied experiences and perspectives push us to consider challenges from every angle. We question, test, and refine ideas together — always arriving at stronger solutions than either of us could alone.
Ewan is the CEO and co-founder of Refracted Aspect Collective. With deep experience in strategic sales, marketing, leadership, and operations — and a background that spans special forces, business coaching, and consulting — he thrives on solving complex problems and guiding teams to clarity and action.
He helps businesses trade chaos for control through a fractional C-suite that ends guesswork and grind. With data-driven strategy and straight-up leadership, he brings clarity, momentum, and practical execution to the parts of the business that matter most.
Ewan has built and sold businesses, advised high-growth companies, and partnered with clients across a wide range of industries — Whether navigating complexity or leading turnarounds, he’s been inside businesses just like yours — aligning leadership, fixing operations, and building companies that actually work.
He brings real-world execution backed by academic rigour, holding an MBA, a Bachelor of Science in Psychology, and a Master’s in Criminology & Criminal Justice. Ewan has run point on special operations teams, closed multi-million dollar deals, and helped businesses grow by over 600% year-on-year.
What he does best:
• Fractional leadership (CMO / CRO / COO) with strategic oversight and hands-on execution
• Growth strategy that aligns marketing, sales, and operations around clear priorities
• Business consulting that diagnoses fast, fixes what matters, and builds lasting systems
• Coaching that builds confident leaders through clarity, accountability, and emotional intelligence
• SEO, content, and web strategy that drive visibility, leads, and long-term growth
Melissa is the COO and co-founder of Refracted Aspect Collective. She is a calm, analytical, and results-driven consultant with a background in engineering, finance, and operations. She brings structure to complexity, clarity to chaos, and balance to teams under pressure. With a natural eye for detail and a pragmatic mindset, she thrives in environments where financial and operational alignment is critical.
She has led major projects across North America and Australia in industries including IT, banking and finance, real estate, mining, transport, and manufacturing. Known for her ability to stabilise and streamline, she’s often brought in to underperforming projects, distressed businesses, or misaligned teams — particularly where internal friction is impacting delivery and client outcomes.
She once helped steer a business away from collapse by restoring operational and financial control in just six weeks.
Melissa has studied Mechanical Engineering and holds a Diploma in Business Management, along with a Certified Project Officer (CPO) credential. She also brings formal education in accounting, data analytics, and sustainability.
What she does best:
• Financial and operational strategy that delivers clarity, structure, and control
• Hands-on troubleshooting of workflows, systems, and team structures to resolve root-cause issues
• Project management that turns complex plans into achievable actions
• Systems implementation that reduces friction and supports sustainable growth