Operational Leadership and Alignment — Without the Full-Time Overhead
Execution is everything. Without structure and leadership behind the scenes, even the best strategies fall flat. If delivery is stalling, team friction is rising, or internal systems are breaking, the problem is a leadership gap.
We offer Fractional COO services that bring calm, clarity, and cohesion to your operations, giving you strategic oversight and embedded leadership without the cost or risk of a full-time executive hire.
What Is a Fractional COO?
A Fractional COO is a part-time executive who aligns people, processes, and performance — ensuring your business runs smoothly behind the scenes so growth can happen up front.
We lead from within, bridging the gap between strategy and day-to-day execution. That means working across departments to clarify responsibilities, improve handoffs, streamline delivery, and create systems your team can actually follow.
What We Deliver
Our fCOO engagements are focused on alignment, systems, and accountability — not bureaucracy. We partner closely with founders and leadership teams to build the operational backbone your business needs to scale confidently.
As your Fractional COO, we:
- Streamline workflows and remove operational bottlenecks
- Clarify roles, responsibilities, and reporting structures
- Build SOPs, dashboards, and meeting rhythms that drive traction
- Improve cross-functional communication and alignment
- Define key roles and write position descriptions for hiring or restructuring
- Rebuild internal ownership and autonomy across the business
What We Deliver
Our fCOO engagements are focused on alignment, systems, and accountability — not bureaucracy. We partner closely with founders and leadership teams to build the operational backbone your business needs to scale confidently.
As your Fractional COO, we:
- Streamline workflows and remove operational bottlenecks
- Clarify roles, responsibilities, and reporting structures
- Build SOPs, dashboards, and meeting rhythms that drive traction
- Improve cross-functional communication and alignment
- Define key roles and write position descriptions for hiring or restructuring
- Rebuild internal ownership and autonomy across the business
What Does It Look Like?
Every engagement begins with a 45–60 day Smart Start engagement, utilizing our AS4 consulting methodology to assess operational health, identify leadership and system gaps, and develop a clear roadmap for sustainable growth.
From there, we typically move into a quarter-by-quarter retainer model, embedding within your leadership team to lead implementation, support internal leaders, and ensure your operations scale with the business.
We rely on proven frameworks and theories, such as EOS, Extreme Ownership, and Authentic Leadership, to help you build better systems and teams, as well as leaders to run them.
Who It’s For
We work best with:
- Founders and leadership teams stretched thin by delivery demands
- Businesses hitting a ceiling of complexity without clear systems or roles
- Organisations experiencing internal breakdowns, communication silos, or leadership bottlenecks
- Teams that need more ownership and alignment to move at speed
Who It’s For
We work best with:
- Founders and leadership teams stretched thin by delivery demands
- Businesses hitting a ceiling of complexity without clear systems or roles
- Organisations experiencing internal breakdowns, communication silos, or leadership bottlenecks
- Teams that need more ownership and alignment to move at speed
What Makes Us Different
We build systems and help organizations work better together.
With us, you get:
- A seasoned operational leader embedded in your leadership team
- Deep experience building systems, alignment, and cultural clarity
- Leadership grounded in real-world experience
- Principles rooted in EOS, Extreme Ownership, and Authentic Leadership
- Tools and frameworks your team can scale with or without us
Let’s Get Clear on What’s Next
If things are starting to crack behind the scenes, or your team is stuck in reactive mode, it’s time to restore operational clarity and cohesion.
Book a 45-minute discovery call, and we can talk through what opportunities to unlock stability, speed, and scale look like for your business.
Who We Are
We see the world through different lenses — and that’s our superpower. Our varied experiences and perspectives push us to consider challenges from every angle. We question, test, and refine ideas together — always arriving at stronger solutions than either of us could alone.
Ewan is the CEO and co-founder of Refracted Aspect Collective. With deep experience in strategic sales, marketing, leadership, and operations — and a background that spans special forces, business coaching, and consulting — he thrives on solving complex problems and guiding teams to clarity and action.
He helps businesses trade chaos for control through a fractional C-suite that ends guesswork and grind. With data-driven strategy and straight-up leadership, he brings clarity, momentum, and practical execution to the parts of the business that matter most.
Ewan has built and sold businesses, advised high-growth companies, and partnered with clients across a wide range of industries — Whether navigating complexity or leading turnarounds, he’s been inside businesses just like yours — aligning leadership, fixing operations, and building companies that actually work.
He brings real-world execution backed by academic rigour, holding an MBA, a Bachelor of Science in Psychology, and a Master’s in Criminology & Criminal Justice. Ewan has run point on special operations teams, closed multi-million dollar deals, and helped businesses grow by over 600% year-on-year.
What he does best:
• Fractional leadership (CMO / CRO / COO) with strategic oversight and hands-on execution
• Growth strategy that aligns marketing, sales, and operations around clear priorities
• Business consulting that diagnoses fast, fixes what matters, and builds lasting systems
• Coaching that builds confident leaders through clarity, accountability, and emotional intelligence
• SEO, content, and web strategy that drive visibility, leads, and long-term growth
Melissa is the COO and co-founder of Refracted Aspect Collective. She is a calm, analytical, and results-driven consultant with a background in engineering, finance, and operations. She brings structure to complexity, clarity to chaos, and balance to teams under pressure. With a natural eye for detail and a pragmatic mindset, she thrives in environments where financial and operational alignment is critical.
She has led major projects across North America and Australia in industries including IT, banking and finance, real estate, mining, transport, and manufacturing. Known for her ability to stabilise and streamline, she’s often brought in to underperforming projects, distressed businesses, or misaligned teams — particularly where internal friction is impacting delivery and client outcomes.
She once helped steer a business away from collapse by restoring operational and financial control in just six weeks.
Melissa has studied Mechanical Engineering and holds a Diploma in Business Management, along with a Certified Project Officer (CPO) credential. She also brings formal education in accounting, data analytics, and sustainability.
What she does best:
• Financial and operational strategy that delivers clarity, structure, and control
• Hands-on troubleshooting of workflows, systems, and team structures to resolve root-cause issues
• Project management that turns complex plans into achievable actions
• Systems implementation that reduces friction and supports sustainable growth