Privacy Policy

1. Information We Collect

We collect personal information in the following ways:

Via Our Website and Forms

• Name, email address, phone number, company name
• Contact form submissions (via Resend)
• Appointment bookings (via Zoho Bookings)

Through Cookies and Tracking Technologies

• We use cookies, Google Analytics, the Meta Pixel, and the LinkedIn Insight Tag for analytics, performance monitoring, and to measure and optimise our marketing (including building audiences for our advertising campaigns).
• These technologies may collect information such as IP address, browser type, pages visited, and referring website.

As Part of Client Engagements

• When we engage in a business relationship, we may collect additional information such as address, business documents, financial data, or system access credentials.
• Confidential information is stored securely, including password credentials which are managed via Proton Pass Vaults.

2. How We Use Your Information

We use collected information for the following purposes:

• To respond to inquiries and contact requests
• To deliver consultations and professional services
• To manage appointments and client accounts
• To send newsletters and business communications
• To analyze website performance and improve user experience

We do not sell your personal information. We use analytics and advertising technologies — including Google Analytics, the Meta Pixel, and the LinkedIn Insight Tag — which share limited information with those platforms to measure our website and marketing and to build audiences for our advertising. Aside from these and the other service providers required to operate our business (such as our CRM), we do not share your data with third parties. The products we operate, such as CrucibleIQ, use similar technologies and are governed by their own privacy policies.

3. Legal Basis and Consent

By interacting with our website or services, you consent to our collection and use of your information as described. For users in jurisdictions like Canada, California, or the EU, our data processing is based on:

• Your explicit consent
• Contractual necessity
• Legitimate interest in improving and delivering services

4. User Rights

You have the right to:

• Request access to or correction of your data
• Request deletion of your information
• Withdraw consent to communications

To make any of these requests, contact us at contact@refractedaspect.com.

We honor user privacy to the best of our abilities, but do not currently support automatic browser Do Not Track (DNT) signals.

5. Data Security and Storage

We take reasonable steps to protect your personal data, including:

• Using secure cloud platforms (data may be stored internationally)
• Restricting access to client-specific data
• Employing encryption tools (e.g., Proton Pass Vaults)

6. International Users

Refracted Aspect Collective Inc. is based in Alberta, Canada and works with clients internationally, including in Australia. By using our services, you understand that your information may be transferred and stored outside your local jurisdiction.

7. Compliance

We aim to comply with relevant privacy laws, including:

• PIPEDA (Canada)
• CCPA (California, USA)
• GDPR (European Union), where applicable

8. Changes to This Policy

We may update this policy occasionally. Changes will be posted on this page with the updated revision date.

9. Contact Us

For questions or concerns about this Privacy Policy or your data, please contact us at:

Email: contact@refractedaspect.com