Refracted Aspect Collective

Lead

Fractional C-suite leadership for small and medium businesses.

You need clarity, alignment, and leadership that moves the needle. Our fractional C-suite model plugs us into your business without the full-time overhead. We bring the strategy, systems, and structure that create lasting momentum whether you're stuck, scaling, or flying blind.

Who we work with

You’re navigating change, managing competing priorities, or just feel like things aren’t clicking the way they should. Fractional leadership could be the next best move if you’re:

  • Facing internal friction or delivery challenges
  • Struggling to align sales, marketing, ops, or finance
  • Unsure how to prioritize or move forward with confidence
  • Lacking clear leadership in one or more functional areas

We work with small and medium businesses across industries, at all stages. If we believe we can add value, we’ll say so. If we can’t, we’ll tell you that too.

What you get

We embed at a strategic level to lead, align, and execute. Expect:

  • Clarity around direction and priorities
  • Cross-functional alignment and accountability
  • Systems and strategy that scale with you
  • Thoughtful strategy and tangible results. No empty promises.

Four roles, one team

Plug in a fractional executive where the gap actually is.

Fractional CMO

CMO

Businesses need messaging that converts, leads that close, and marketing that drives revenue. As a Duct Tape Marketing certified agency, we use the Strategy First approach to align your brand, campaigns, and growth goals into one clear plan. No guesswork, no scattered tactics.

We helped an ammunition and component manufacturer unlock 600%+ year-on-year sales growth by aligning their premium product with premium positioning.

Read the story

We help you

  • Clarify your ideal client and value proposition
  • Build a lead-generation engine that converts
  • Align your brand with your business growth goals

We apply the proven Duct Tape Marketing framework and tailor it to your business. You get access to Ella AI (DTM Edition), our proprietary AI assistant trained on the full DTM methodology. We train your team to use it so they can execute with confidence long after we step back.

Fractional CRO

CRO

Businesses need predictable revenue and a sales process that scales. We take a strategic approach to building your revenue engine by aligning sales, marketing, systems, and people around clear goals and repeatable processes. Whether you're building from the ground up or refining what's already there, we bring structure, focus, and traction.

We helped close a deal worth $42M for a client in the defence industry, and built the systems that made it repeatable.

We help you

  • Design a strategic sales plan aligned with your marketing
  • Build or refine your pipeline, process, and qualification framework
  • Improve conversion rates and forecasting accuracy
  • Integrate the right sales tools and governance to support scalable growth

Our goal is to build a sales function that runs without you and eventually without us. We embed capability, confidence, and clarity across your commercial team so they can own it long after we step back.

Fractional COO

COO

Businesses break when delivery, operations, or internal processes fail behind the scenes. We bring clarity, cohesion, and control to your operations by working across teams to reduce friction, resolve bottlenecks, and build systems that support sustainable growth. Our approach draws on proven frameworks like the Entrepreneurial Operating System (EOS), tailored to your business and leadership style.

We resolved an operational bottleneck that triggered 275% growth year-on-year for a client in the firearm industry.

Read the story

We help you

  • Unblock operational bottlenecks and improve team accountability
  • Build SOPs, governance, and systems that scale with you
  • Align delivery, sales, and support functions for better outcomes
  • Review your tech stack and improve efficiency through automation

We embed operational excellence, not become a permanent fixture. Our goal is to lift up your internal team, strengthen leadership capability, and scale back our involvement over time.

Fractional CFO

CFO

Businesses fly blind when they lack clarity around numbers and decision-making. We bring financial clarity and strategic insight to help you understand your levers for growth, improve forward planning, and make confident, data-informed decisions. From day-to-day financial operations to investment strategy and capital planning, we turn financials into a source of strength.

We helped a manufacturing business avoid closure and stabilize within six weeks, buying time to trade back into the black.

We help you

  • Build robust forecasts, models, and financial reporting frameworks
  • Align finance with your strategic goals and operational reality
  • Improve pricing, margin, and cash flow visibility
  • Prepare for capital expenditure, funding rounds, or M&A activity

We work with your existing tools, from Xero and Fathom to G-Accon, Google Sheets, and beyond, and tailor our approach to your stage of growth. As with all our fractional roles, the goal is to build capability within your business so you can scale confidently, with or without us.

Why Refracted Aspect Collective

We’ve worked inside businesses like yours.

We’ve aligned leadership, fixed broken operations, and built companies that actually function. We bring deep functional expertise and real-world leadership from special forces, enterprise sales, consulting, and finance.

We embed with your team, lead where it’s needed, and deliver results that stick.

Our values

How we show up.

Be authentic

No spin, no smoke. You get straight advice, grounded leadership, and the real us every time.

Act with integrity

We follow through on what we say. Accountability, transparency, and zero excuses.

Keep growing

We're relentless about improvement for your business and ours. Learning fuels better outcomes.

Create impact

We're here to move the needle, not check boxes. Every engagement drives meaningful change.

Raise the bar

We set high standards, then exceed them. Average results don't cut it.

Let’s get clear on what’s next.

We built Refracted Aspect because capable business owners were drowning in noise, complexity, and advice that breaks when it matters. If that’s what you’re looking to fix, let’s talk. Book a 45-minute Discovery Call. No pitch, just a straight conversation where we’ll explore what’s working, what’s not, and whether we’re the right partner for you.

Book a Discovery Call